Digital Performance Expert

  • Company: Dixons South-East Europe AEVE
  • Date posted: 24 Apr
  • Ref. Code: 01

Description / Requirements

KOTSOVOLOS is a leading electric and electronic devices retailer chain in Greece, operating in the country since 1950, back when the first store opened. The company specializes in the sale of electrical and electronic products, such as large and small household appliances, audio and video equipment, computers, photographic equipment and telecommunications products. KOTSOVOLOS is a member of the European Group Dixons Carphone, one of the top selling companies for electrical appliances and mobile products, employing over 42,000 individuals in 11 countries.

The company’s network consists out of 94 stores in various locations throughout Greece, while consumers who prefer online purchases, can use the integrated online Kotsovolos store www.kotsovolos.gr.

KOTSOVOLOS also offers a range of useful services through the brand Support 360°, such as integrated support of all devices, repair and maintenance, delivery and installation, as well as other services regarding technology products. The range of Support 360° services provides solutions for every consumer requirement even if someone  did not buy the product from KOTSOVOLOS.

Moreover, the company emphasizes the development of a multi-channel sales model, such as Franchise stores and sales to Business clients (B2B).

Responsibilities:

  • Implement and manage performance driven campaigns across all needed digital channels such as Search, Display, Social, Programmatic and Mobile to deliver on KPIs.
  • Manage day-to-day plan changes and maintenance of digital media plans while optimizing ROI based on given annual budget.
  • Verify that campaign elements go live and communicate information to the Digital team highlighting any shortcomings with creative elements, or issues with creative.
  • Ensure seamless execution of strategies across all digital platforms while keeping track of all performance KPIs through analytics.
  • Optimize landing pages and onsite elements through SEO and keyword analysis while keeping track of referral traffic through content media campaigns.
  • Ensure all elements of digital campaigns go live on time and are fulfilled to specifications.
  • Ensure applicable digital campaigns include retargeting segment pixels, post click conversion pixels, and post view conversion pixels, UTM Tracking codes with standard naming conventions.
  • Track campaign fulfillment in status documents.
  • Ensure digital campaigns are pacing properly and verify all elements are pacing on all assigned campaigns.
  • Communicate any concerns on performance during their weekly pacing reviews/status.
  • Deliver weekly, monthly and annual site reports according to traffic sources.
  • Proactive recommendations with regards to optimizations.
  • Research and compile competitive data.
  • Develop strategically solid media recommendations with supporting rationale.
  • Develop and execute media plans.
  • Manage buy stewardship, analyze campaigns, and recommend tactical changes to maximize campaign performance.
  • Assist in analysis of research to develop strategies and tactics with the Digital team.
  • Respond to competitive requests, and have an action plan for tactical opportunities.

Candidate profile

  • Studies in Marketing, Communications or Mathematics.
  • Minimum of 3-4 years’ experience in managing Google AdWords. Additional experience in managing Facebook Advertising, Twitter Ads, and Programmatic Display is preferred.
  • Must be able to navigate through the Internet, use a search engines, and have a familiarity with online advertising concepts such as Programmatic, RTB, banners, directories, email newsletters, SEM, SEO, PPC, Mobile advertising, social media and other media opportunities.
  • Hold at least 1 Google Certification in AdWords, Analytics of GDN.
  • Experience in setting up and delivering Analytics Reports from one or more of the following: Google Analytics, Adobe Analytics or WebTrends.
  • Communicates effectively at all levels, both up and down
  • Strong numerical skills and attention to detail
  • Able to work in high pressure environment
  • Able to work collaboratively across teams